It’s not every day we see such a revolutionary come along, and we have been fortunate to have had him in our lives for decades.
Lots of reactions are coming in. Kind words, big history, legendary stories, personal anecdotes, etc. I don’t need to repeat some of those, but here’s my take on a fitting tribute.
Apple was Steve Jobs, and Steve Jobs was Apple, in essence, as far as I’m concerned. Sure, I realize lots of people make the company and deserve credit for their contributions and all. However, the successes of Apple are indelibly tied to Steve Jobs, his vision and his style. Apple’s worst times were the ones without Steve Jobs, and to be frank, I’m not confident its best times are to come any time soon. Just look at the iPhone 4s debacle just days ago (CNET). No offense intended, but if Steve weren’t close to death from his own condition, seeing the company’s future without him via that first step might well have sucked the life that remained in him.
Video killed the radio star, and the iPhone 4s killed the Apple star.
What Steve Jobs has left with Apple is a legacy, and Apple should leave that legacy in tact by changing its name. Don’t just close the Steve Jobs chapter because Steve Jobs was the book to Apple. Start a new book by giving it a title. Where that story goes, then can stand on its own, even if as a sequel to Apple. That way, if it succeeds, it deserves its own credit. But if it fails as I’d be betting my money on, it doesn’t taint the legacy Steve Jobs left behind.
Rest in peace, Steve.
What do you think would be the most fitting tribute for Steve Jobs?