For Super Bowl XLV, the NFL dressed the Black Eyed Peas in TRON Hallowe’en costumes, got them to sound like they would without all the studio mixing and smoothing over of recorded music, and added a little Guns ‘n’ Roses to complete the unmix.
In 2010, the NFL bombed the Super Bowl half time with the Who? that couldn’t sing.
This year, they decided their audience un-aged about 20 years to be wanting the Black Eyed Peas rather than a nearly dead Baby Boomer band.
Facepalm
Here in Canada, for a lot of American sport events, the American commercials are replaced with terrible Canadian ones. This is true even on cable on the American channel itself, not just the simultaneous broadcast on the local network. In Nova Scotia, where I am located, the commercials are even sub Canadian standards. They’re so awful I will often skip watching a show or an event, or go out to a place where I can watch it without those commercials. Or I’ll get what I’m looking for from another source, like news from CBC NewsWorld or MSNBC instead of CNN that’s now proliferated with ghetto budget local business ads when I’m there to be thinking globally.
Do these Canadian ad buyers think they’re getting their money’s worth for those prime spots?
I know there are some rules about rights across the borders, and Canadian content rules and such, but that’s for the channels to worry about. The ad buyers don’t have to buy in to this, and without them, the channels don’t have commercials to run. The channels probably offer ad time with events like the Super Bowl as a bonus to a package rather than selling ad time during the event like it’s done in the US. Still, I would decline it if I were a Canadian ad buyer cause I don’t think people think of those spots fondly.
This comes to a point with the Super Bowl. The Super Bowl is as well known for its ads as the game itself. Just observe the chatter the day after the Super Bowl. To watch the Super Bowl with local commercials is like to watch the Super Bowl with one real team and one team of local substitute players. I resent having to watch the Super Bowl with crappy Canadian commercials so much I watch the event on broadcasts with American commercials now, I have blocked the Canadian channels overriding American signals. That means CTV for this Super Bowl, and Global and ASN from previous other offences.
Now, those channels don’t even have a chance that I might surf by and catch something I like when channel surfing. I get local news from the CBC solely now, and you know what? I’m doing just fine without those other channels. I’m not even losing Canadian content, cause it’s not like they show much Canadian content anyway. Why bother with Canadian commercials on prime events, or even just for the Super Bowl, if resentment like this, with some people turning it into action, is what you get?
For events less prime than the Super Bowl, where I might put up with Canadian ads on overridden American shows, I take note of some of the advertising companies and occasionally put them on my “no buy” list. It’s not that I end up watching the commercials to do this. Usually, they annoy me enough from what I’m doing to distract me, and then it’s an easy choice. Eastlink was the first on my list.
I wonder if some of these companies ever imagined their advertising strategies to lead to this?
Oh, and here’s a great example why I go the extra distance for the Super Bowl with the real ads. 🙂
As of today, Mon Jan 31, Facebook is offering deals in Canada through Facebook Places, although I imagine it’s slightly old news in the US and some other countries by now. What you give up in exchange is your “Facebook soul” in your demographic information, which could be singled out if there aren’t many users doing it at the same time, like at a small business, and you end up advertising with a status update that goes out to all your Facebook friends.
Back in late October 2010, Facebook rolled out its new Friendship feature that allowed people to stalk others on Facebook at a whole new level. Now, you won’t even have to stalk people to know some things. Facebook will announce it to the world for you!
Now, if you were at an event listed on Facebook and met someone who later became Facebook friends with you, all of your Facebook friends will know about it! That also goes for all the Facebook friends of your new Facebook friend!
What used to be a generic announcement of something like John Deer is now friends with Jane Doe, now reads like John Deer and Jane Doe are now friends after both attending Jack’s Housewarming Party.
Facebook’s Newsfeed of your Facebook friends’ posts scrolls with time as new ones are added, pushing old ones toward the bottom… sort of. It’s not quite that simple that new ones push old ones down. Facebook as a complex algorithm (math formula) that mixes things up a bit. So how do you beat this algorithm?
Digital Citizen 