Lululemon is a pretty popular shop these days, I don’t need to tell anybody that. Whether or not you like them, tons of people are shopping lots at Lululemon. Most of them are women, and many of them young, including their young staff. These people are supposed to be sympathetic, social conscious and Internet savvy. Yet, they shop there despite Lululemon having about as despicable a corporate history as any company out there, one that puts what Nike used to be on a level of heaven with saints. Are Lululemon’s shoppers as hypocritical as they are?
Lululemon shoppers are almost like a cult, much like Apple’s shoppers. Lululemon’s are built on yoga and all those ways of inner peace, beauty, wellness relaxation, appreciation and all. Yet, their ways are anything but that. Worse, they know it and flaunt it like it doesn’t matter. So far, it seems not to have, but can this go on?
Digital Citizen 