I love Coke! As a guy who doesn’t drink alcohol or coffee, it servers the same role as alcohol and coffee serve in most people’s lives, though I don’t drink more than a can a day, on average. I just take it much more moderately on each occasion than people generally take any of those other fluids. I also love cosplaying (being in costume) and photographing cosplayers. That’s when I got the idea of putting all those loves of mine into a photo that could be a meme marketing campaign.