A nudge in behavioral economics is a small suggestion and/or behaviour reinforcement designed to help people make better choices, if not coined, then certainly popularized by Richard Thaler and Cass Sunstein in their book of the same name. McDonald’s is fast food I should eat less of, but given Warren Buffett and Bill Gates eat there regularly, too, my brain is making excuses to stop. Recently, I put nudge and McDonald’s together for an idea that could save the company money, and improve the lives of millions with the volume McDonald’s serves… and it even resembles something McDonald’s has done before!
default
Definition: Truth Default Theory (TDT)
Truth Default Theory (TDT)
Truth Default Theory is a communication theory which predicts and explains the use of veracity and deception detection in humans. This theory gets its name from its central idea which is the truth-default state. This idea suggests that people presume others to be honest because they either don’t think of deception as a possibility during communicating or because there is insufficient evidence lending them unable to prove they are being deceived.
For MUCH more information, and some stunning examples, check out this podcast episode of Revisionist History, called the Queen of Cuba.
Simple, Sensible and Effective Suggestions for Improving Facebook
Facebook is a great utility with lots of great features, but there are also quite a few not so great features which aren’t hard to fix, and some features not present which shouldn’t be hard to add. This is my list, in no particular order. I’d love to hear from you for your ideas, or which ideas listed here that you’d like to see the most. Who knows? Maybe Facebook staff may actually listen to user feedback! 🙂
Digital Citizen 