A nudge in behavioral economics is a small suggestion and/or behaviour reinforcement designed to help people make better choices, if not coined, then certainly popularized by Richard Thaler and Cass Sunstein in their book of the same name. McDonald’s is fast food I should eat less of, but given Warren Buffett and Bill Gates eat there regularly, too, my brain is making excuses to stop. Recently, I put nudge and McDonald’s together for an idea that could save the company money, and improve the lives of millions with the volume McDonald’s serves… and it even resembles something McDonald’s has done before!
nudge
Setting a Bed Time Alarm (Science of Well-being Course Rewirement Week 4)
For Week 4 of the Science of Well-being course, the rewirement was to get more sleep, like maybe an extra half hour each night. More sleep, to some degree of sufficiency or a little excess, will boost your mood. Chronic lack of sleep also shortens your telomers, or ends of your DNA, that shortens lifespans, supposedly. It’s just not a good thing, let’s just say.
Digital Citizen 