A nudge in behavioral economics is a small suggestion and/or behaviour reinforcement designed to help people make better choices, if not coined, then certainly popularized by Richard Thaler and Cass Sunstein in their book of the same name. McDonald’s is fast food I should eat less of, but given Warren Buffett and Bill Gates eat there regularly, too, my brain is making excuses to stop. Recently, I put nudge and McDonald’s together for an idea that could save the company money, and improve the lives of millions with the volume McDonald’s serves… and it even resembles something McDonald’s has done before!
behavioral
Woebot – a Cognitive Behavioral Therapy Chatbot
There’s a relatively new app out there called Woebot (available for Android and Apple). It’s an artificial intelligence chatbot that delivers cognitive behavioral therapy or CBT, for anxiety, depression, among other things… and it’s impressive just for the AI experience alone! Don’t settle for my opinion on that, though. Look at how two million messages are sent to it each week. Also, if you want to have an idea of how engaging it is, listen from about the 9:30 mark in the podcast below. The podcast had to act it out in the role of the bartender because the chatbot is just text right now. Finally, maybe just download it and give it a try!
Digital Citizen 