LEAGUE CITY, TX (USA)
Design A1
Feedback on a Councillor’s design
https://www.instagram.com/p/C0FKLxTvXb9/?img_index=1
In September, I had the chance to give input for a new flag design for League City, Texas. This post, and the dozen or so following, document my ideas and thought process for what I submitted. I eagerly await the City’s decision on a design, or to help with their decision-making in any way.
This first design is not mine, requested feedback on a Councillor’s proposed design (2nd pic). I interpreted the request as suggestions for fine tuning rather than introducing new symbols, concepts, colours, layouts, etc. that would be for the ideation stage. As such, from the Councillor’s proposed design that I thought was nice, using appropriate branding symbols and colours, I only saw a benefit to making the leaf charge the darker branding green, while using the lighter branding green for the trims around it. The charge is the most important element of the design, and deserves that emphasis from being the darker green with the most contrast to the white background. Its importance also led me to accept it being large in size as the Councillor had it, interrupting the borders for a modern and more edgy look than being put at a smaller size in the centre like a more traditional design would be.
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REFERENCE
League City, Texas, is a city of about 112,000 in the southeast corner of the Greater Houston metropolis. The city has four founding families, but the League name came from J.C. League who developed the city along then existing railways. Over the years, trees have proven important to the city, with oak trees from 1907 lining Main Street, the city seal containing an oak tree, and the recent 60th anniversary of incorporation using an oak tree leaf. The city has several flags recently (last pic), all with more than just white and variations of green for colours that is on their website and recent branding.
https://en.wikipedia.org/wiki/League_City,_Texas
https://www.crwflags.com/fotw/flags/us-txlea.html
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