Happy Father’s Day to my Dad, and all Dads out there except the deadbeat dads.
Yeah, you can call me judgmental, but a happy Father’s Day isn’t a right. Check with the United Nations. It’s a privilege, and deadbeat dads certainly haven’t earned it.
Anyway, I had an idea for fundraising for the cause that’s a little funny, but might just be effective.
Increasingly, companies are pimping customers to supplement their fundraising and corporate citizen image. No longer do they work it into their business plans to earn more profits and donate some of it to charity. Now, they just work people’s emotions at the cashier and ask outright if you’d like to donate $1 towards some cause here and there. Seems some have a cause every freakin’ week!
Then, of course, what do they do? They turn around and donate it all in their name, giving all the donors marginal credit, at best. Some acknowledge customer donations. Some post stickers for every donation with your name, often just first so who the hell would know? Even if it had your full name, the graffiti covered shop windows would make it hard to find you. Some don’t even acknowledge it at all after the initial commitment to whatever charity to state they’d ask customers for donations for some period of time. But in the end, it’s the company name on everything and I’m no fan of that preying on what they know is a select group of people who can’t refuse a face to face donation request, made in front of the eyes of others in the cashier line.
So far, I’ve generally only seen pretty generic causes pimped out at cashiers. Cancer, diabetes, abused children, the environment, natural disasters, etc. There hasn’t been anything controversial that many people would take offense to. That’s a strategic move, of course, to succeed. However, these companies should be as bold with their causes as they are to pressure people in the public eye for a donation.
This Father’s Day, may I recommend a cause to bring deadbeat dads to justice? It’s a bit late now, but maybe next year in the week leading up to Father’s Day. Stats state anywhere from 7% to 11% of custodial Mothers have to deal with deadbeat dads, with the remainder of 38% of custodial Mothers not asking or relying on other financial arrangements… as if that were the end of the story. That’s a Dad propaganda stat easily found because some Dads are violent, criminal, addicts or such that it is in the best interest of the Mother not to have ties for the sake of a little money.
Regardless of what you think of the stat, though, we raise tons of funds for causes affecting far fewer people. Multiple schlerosis at 0.1% of the population, which, is still far fewer than deadbeat Dads which stats isn’t for the whole population, obviously. Not that MS isn’t deserving, but I’m making the social impact case here. I had to pick an example so some worthy cause was going to get mentioned.
So why not a cause to go after deadbeat dads?
Can you see a cashier near you next year asking:
Would you like to donate $1 today to bring deadbeat dads to justice?
Maybe at “man” stores where deadbeat dads may visit more often. Maybe at card stores where people who have Fathers on their minds most visit and be more inclined to donate to others not able to enjoy their joys. Maybe everywhere just for the one week.
Just a thought.