Digital Citizen

In a stunning move today, Snickers Candy Bar Corporation unceremoniously dumped Mr T as the spokesman for its British Get Some Nuts ad campaign. In his place is… of all people… Kanye West!

If you don’t know, Snickers has been running ads like this, with the charismatic Mr T, in its British Get Some Nuts campaign:

or this:

However, sales have actually decreased. Probably has something to do with calling your clientele (British men) wussies. That would be pussies in American English.

So today, Snickers revamped its strategy by making the target one that’s frequently mocked by British men – the American man. And they went for the current ultimate American pussy in Kanye West. If you don’t know by now, Kanye had a “September 13th” incident at the MTV VMA awards. He stormed the stage during the gentile Taylor Swift’s first ever VMA award acceptance speech and claimed Beyonce had deserved it more. He also proclaimed Beyonce had the “best video of all time (of all time)”. His unpopularity has since fallen below measurable levels. Yet, Snickers seemed unafraid to take him on as a spokesman.

“There’s a great, but very politically incorrect Internet meme parody going around about Kanye, and we felt we could capitalize on that. We see more benefit than risk because Kanye’s not taboo in Great Britain. We just laugh at him.”

No ads have yet been released, but Snickers has released some “comps” or concept sketches of what they’re thinking. They’re also inviting the public to submit captions or create pictures from some blank templates (below). Among them are two white crops of Kanye West from the “VMA incident”. You can easily cut out these and put on top of other pictures to contribute to the Internet meme with Kanye.

You don’t have to submit your pictures to Snickers, of course. You can just use them for your own blog to Facebook to share with your friends.

When asked about the possibility of having Mr T do a commercial with Kanye, shooting Snickers bars at Kanye and telling Kanye to “get some nuts”, Snickers would not comment. However, Mr T has already issued an ad to Kanye telling Kanye to “get some nuts” and to “Quit yo jibba jabba fool” cause “Mr T is watching” (last picture below).

So what captions would you put with the comps below?

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If it weren’t obvious by now, this is just a spoof I created for fun to share some of my own creations contributing to the Internet meme with Kanye West. I just have to mention it as a spoof to be “legally responsible”.

Flesh-Kincaid Grade Reading Level: 7.8